Creating Core Values

Paul Jackson

February 1, 2018

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What Are Core Values?

A core value is something that you personally find important to you. I want to be very clear about the difference between a core value and what we would call a social idealism or a pan-social value.

 

A good example of that would be honesty. Honesty’s a social idealism. We all generally like honesty, but sometimes we will lie, and I’ll be ironically honest right now. I’ve lied from time to time. Usually, when I lie, it’s in service of a value that I have that might be in conflict with something that I might have to do or say.

 

Core values are what matter most to us. They are essentially the way that we interact with ourself and with our environment, and the relationships that we create with others. Values are also a great predictor of behavior, and they will eventually lead us to our legacy and to our dream.

 

Motivation vs Inspiration

Motivation has what I believe to be a little bit of an antagonist with something called inspiration. Motivation and inspiration are definitely very important aspects of mindset, which is something that a lot of fitness people talk about. They want to be motivated. They want to have that, get that mindset. In my experience, I think people need to go a little bit deeper, and that’s why focusing on core values over motivation, and even working towards inspiration, is what people need to be doing.

 

Motivation versus inspiration … Motivation is usually something that’s external. Motivation is something that a person might’ve said to you, “Hey, you don’t look the same in those jeans,” or, “Hey, have you gained weight since I last saw you?” Just these slight remarks that might not really seem anything at the time, but those kinds of comments might internalize feelings in you that might make you think, “You know, maybe I should be doing something;” whereas inspiration is something that’s a little bit more internal, and it comes from within.

 

One is judgment based, and the other is love based.

 

Three Choices

  1. The Optimal Choice
  2. The Suboptimal Choice
  3. Do Nothing

 

Try This

Write down three things that are really important to you, your core values. For example:

  1. Health
  2. Empathy
  3. Learning

If you take the time to write down your core values, then to just start to begin to be clear on what matters to you, that will do wonders. It is the start to working towards your dream.

 

Transcription:

Hey, what’s up, Rebel Health Tribe? This is Paul Jackson, and today we’re going to be talking about something that I think is very, very important, foundational in fact, for any person who’s trying to achieve a health or fitness goal, whether it’s personally or with any clients that you might have or patients in a healthcare practice, and that is core values. We’re going to talk about what core values are. We’re going to talk about why they matter, and we’re going to talk about how we use our core values to create a dream or a legacy for ourselves.

 

I’ll just give you a little bit of background about me, so you know where this is coming from. I used to be very overweight, very obese. I weighed about 100 pounds more than I do now. I was a drug user, addicted to food, sold drugs, no direction in life, very, very, very misguided. It wasn’t until I met a man named Paul Chek. His book, How to Eat, Move, and Be Healthy, absolutely revolutionized my life, and it really helped teach me that I needed to love myself, and I needed to develop certain skills, with which I could build a strong foundation to improve my health and my fitness. That started with core values.

 

A core value is something that you personally find important to you. I want to be very clear about the difference between a core value and what we would call a social idealism or a pan-social value. A good example of that would be honesty. Honesty’s a social idealism. We all generally like honesty, but sometimes we will lie, and I’ll be ironically honest right now. I’ve lied from time to time. Usually, when I lie, it’s in service of a value that I have that might be in conflict with something that I might have to do or say.

 

Core values are what matter most to us. They are essentially the way that we interact with ourself and with our environment, and the relationships that we create with others. Values are also a great predictor of behavior, and they will eventually lead us to our legacy and to our dream.

 

What is a dream? A dream can be anything that you want to achieve in life. It can be something that you want to do. It can be something that you want to share. It can essentially be anything. Your core values generally will be in complete alignment with what your dream is. To give you an example, if you are a person who really enjoys health and fitness, you’re probably not going to want to go and start a McDonald’s franchise. You’re probably not. There’s a little bit of disconnect, in terms of the core values there.

 

Your core values will generally work in favor of what your dream is. My dream and legacy is to help and teach people to unlock their potential and to really realize that they do have value, as people, and that they are here for a reason. It’s just, it’s up to them to try to figure out who they are and what matters to them. That’s what core values and dream creation does, so that’s why I do it with every single client that I work with, because it’s just so important. It’s just so important.

 

Being able to teach and work, as I do, it makes me feel so good, and that’s really what I want other people to experience. If you don’t know what your dream is, that’s okay. We don’t necessarily have to know what our dream is, and the dream can be very fluid. It doesn’t have to be this static thing where I have to have this one set dream, and then that’s just it. The core values will always lead you to what your dream will eventually be.

 

What I wanted to talk about next deals with … This is something that is quite involved in the health and fitness industry, and that is motivation. Motivation has what I believe to be a little bit of an antagonist with something called inspiration. Motivation and inspiration are definitely very important aspects of mindset, which is something that a lot of fitness people talk about. They want to be motivated. They want to have that, get that mindset. In my experience, I think people need to go a little bit deeper, and that’s why focusing on core values over motivation, and even working towards inspiration, is what people need to be doing.

 

Motivation versus inspiration … Motivation is usually something that’s external. Motivation is something that a person might’ve said to you, “Hey, you don’t look the same in those jeans,” or, “Hey, have you gained weight since I last saw you?” Just these slight remarks that might not really seem anything at the time, but those kinds of comments might internalize feelings in you that might make you think, “You know, maybe I should be doing something;” whereas inspiration is something that’s a little bit more internal, and it comes from within.

 

If there’s something that you’d love to do … I want to be able to run and play with my kids, or I want to be able to do X-Y-Z. It doesn’t really matter. Wanting to do those things, in terms of comparing that to “I don’t want a person to say these things about me or to feel these things about me”. One is judgment based, and the other is love based.

 

Usually, when there’s motivation involved, it’s usually judgment of self or judgment of self through others, but when we’re actually motivated, that idea of self-love and determination to do something that makes us happy, that is generally the wellspring of true change. Motivation is good, though. Don’t let me say that motivation is bad, because it depends on how you get to the point that you need to be at. For me, personally, I needed to be motivated first. I needed to feel terrible. I needed to feel bad about myself in order for me to really understand that, okay, if I’m going to have any kind of life that has any value to it, then I’m going to need to change and do certain things. If you start at motivation for your behavior and work towards inspiration, that’s okay; it’s just, as long as you’re always working towards being inspired and doing things out of love, rather than out of judgment or fear.

 

When we’re thinking about our core values and our dream, there are three choices that we can always make. The choices are: We can do the optimal choice; we can do the suboptimal choice; or we can do nothing. The optimal choice is the choice that’s going to get you to your dream or your goal fastest, pretty much straight line from point A to point B, but I’m sure, as we all know, the path is never a straight line, and that’s okay.

 

That’s why the suboptimal choice is so important. The more suboptimal choices that you make, the longer it’s going to take you to get to your goal, but the more clear you are on your core values, the more valuable the suboptimal choice can be, because if you’re experiencing pain due to your choices, but you’re not clear on what matters to you, then you’re probably going to continue to make the poor choices and not really make the connection that what you’re doing is not serving you.

 

I love the suboptimal choice. I experience it quite often, but again, it’s a reminder of, yes, I’m doing something I shouldn’t be doing, and it’s not giving me what I want, but I’m going to remember that feeling, so that I can get back on track, because again, if you have a dream, it doesn’t matter how many bad decisions you make in a row. You’ll always be moving toward your dream. Even if you make the suboptimal choice, it’ll always redirect you back to where you need to be. That’s generally … That’s a huge breakthrough for people, in and of itself.

 

Your core values and your dream are the map and compass for your life. When you are not able to do the things that you want to do or live the life that you want to live, the first thing that you need to do is to get clear on what’s important to you, so that you can make the decisions that are leading you to what it is that you want to create, because, whether you like it or not, we are all little gods. We can create and we can destroy. We can love and we can judge. We can do all these things.

 

What I want you to do, as an exercise, is to just think about … Write down three things that are really important to you, three things. I’ll give you an example for myself. Three of my main core values … It would be health; it would be empathy; and it would be learning. Those are three core values. What I’m doing right now are all three of those things.

 

I’m learning, because I’m doing something new, because doing these videos is new for me. I get to teach, as well. Then, I get to really empathize with people through this, through the sharing of this information, because I’ve really been there, and I can really feel it. I know how powerful it is, and I know that if people are actually going to do the work to get clear on what matters to them, they can really do anything that they want, and they can create any kind of life and lifestyle that they want.

 

I promise you that if you take the time to write down your core values, then to just actually start to begin to be clear on what matters to you, that will do wonders, wonders for you. You can help to work towards your dream. If anyone wants any further help with this, they can contact me at [email protected]. I have an online coaching program, where I work with people on helping them to understand and create their core values and to work through their dream, as well as online fitness coaching. Thanks so much for watching. I hope you find this information valuable, and love you all.

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