Prior to this chance encounter, they’d both been operating their own wellness-based companies for a few years after leaving careers and work they found to be unfulfilling and unhealthy.
The story (which you can catch in full detail HERE on the podcast) goes a little something like this…
Michael had recently spent a year creating an online course, which he titled Natural Evolution (now the name of the RHT podcast) – and it covered everything about nutrition, movement, health, and wellness that he was teaching at workshops and with personal clients.
Unfortunately, he had no idea how to market this very robust and comprehensive online program – so it completely flopped. Discouraged, Michael was considering a return to the restaurant & bar industry where he’d worked for almost a decade previous.
Then, one afternoon, Joe messaged Michael and asked for an interview to discuss the misconceptions around stomach acid, reflux, and poor digestion. Confused, because he did not understand anything about online-based education/business, Michael agreed to the interview.
After hearing Joe explain how the video would be used, as part of an online-based educational series of digestion-focused interviews and content for his audience – Michael was blown away by the concept and went raving to his new partner (now wife), Mira.
Mira, being the wiser of the two, encouraged Michael to reconnect with Joe immediately, show him the digital course, and ask if he would be interested and willing to help with marketing the program online.
They didn’t know it… but at that moment, RHT was born.
Michael showed the course to Joe, he thought it was amazing, and the wheels were put in motion to clean it up, do a little rebranding (it became Primal90), and launch it with a massive hybrid online summit.
Joe had enough connections in the online health world to wrangle together some of the biggest names and brightest minds of the time – and they kicked everything off with a month-long online event attended by over 25,000 people in February of 2015.
Michael showed the course to Joe, he thought it was amazing, and the wheels were put in motion to clean it up, do a little rebranding (it became Primal90), and launch it with a massive hybrid online summit.
His interview was such a smash hit that RHT received dozens of requests for Megaspore and for “more Kiran!”. This led to the Microbiome Series of live webinars – at least a dozen over the course of 18 months, which became rather famous in the functional health world, introduced Kiran (now one of the most sought-after speakers in the industry) and Megaspore (now used by 20k+ practitioners worldwide) to thousands of health seekers and hundreds of health practitioners around the globe.
Joe had enough connections in the online health world to wrangle together some of the biggest names and brightest minds of the time – and they kicked everything off with a month-long online event attended by over 25,000 people in February of 2015.
One of the speakers at the Primal90 launch event was microbiologist Kiran Krishnan, who, at the time, was the chief science officer at Physician’s Exclusive (now Microbiome Labs) – a little-known company producing a brand new probiotic called Megasporebiotic.
His interview was such a smash hit that RHT received dozens of requests for Megaspore and for “more Kiran!”. This led to the Microbiome Series of live webinars – at least a dozen over the course of 18 months, which became rather famous in the functional health world, introduced Kiran (now one of the most sought-after speakers in the industry) and Megaspore (now used by 20k+ practitioners worldwide) to thousands of health seekers and hundreds of health practitioners around the globe.
